Web Development Trends To Watch For in 2018

In web development, the saying "The only constant is change" seems to be industry-defining. Web development is changing every second and 2018 will be no different.


In order to make that happen, new programming languages and frameworks are on the rise (Hello Vue JS!), extensions are becoming more compatible, and real time web apps are becoming more popular.


n order to keep up with what is happening, we want to show you the top 7 web development trends that are happening right now! Happy Reading!


PROGRESSIVE WEB Application Web Applications

The world first heard about progressive web apps in 2015. The next year we met the pioneers of this technology, and in 2018 progressive Web Applications seem to have become the major competitor of native mobile apps.


Progressive web apps (or PWAs) are websites that feel like native mobile apps. Thanks to service workers, they can work offline, delivering an extraordinary user experience.


The users can save the shortcut to the website on their home screen if they use it frequently. As the most information is stored in the cache, the app loads instantly. Service workers run in the background and ensure that the latest information is cached every time the device is connected to the internet.


The ability to work without any connection is one of the major advantages of progressive web apps. PWAs are gaining traction and becoming a true web development trend. Some world's leading companies prove the efficiency of this technology.


PWAs have fewer features on iOS devices since the platform doesn't support service workers. However, Flipkart and The Washington Post have proved that the progressive web apps significantly improve user engagement and conversions on all platforms. The UX of the PWAs plays the key role.


After such inspiring examples, the world awaits the hype around the progressive web applications in 2018. Even though the technology is quite new, its prospects look very promising.


ONLINE CUSTOMER SUPPORT

2016 was the year of chatbots. 2017 is the year of helpful chatbots. Since there are thousands of bots out now, the quality of their services will be the next web development trend.


The prediction is that 85% of all customer interactions will proceed without human assistance till 2020.


A customer service chatbot becomes a must on almost every website. Whether you are selling electronics, crocheted toys or software development services, you should have a chatbot.


The conversational interface has transformed the way businesses interact with their customers. Having a bot on the company's website ensures you are in contact with your client at any time, in any situation.


The customer service chatbot gives the client a feeling of interacting with a human.


The bot is smart enough to answer frequently asked questions, to redirect clients to the needed page, to help them to choose the right product and even to proceed with payments. And all this without the round-the-clock customer support department.


The second option will allow you to save time and resources, and optimize the working process. So why not to join the hype around chatbots?


STATIC WEBSITES

You definitely remember the concept of a static website from the early years of the World Wide Web. All the first websites on the Internet were static. But then the era of dynamic websites began.


Websites became more functional and easier to update even for people with no technical background. At the same time, the development process became more complicated, as the extended functionality required communication with the server, so backend development got involved. Modern CMSs are the actual dynamic websites.


Nowadays, the web is returning to its roots. Static websites are becoming the web development trend of 2018 again. But they have been improved by static site generators which allow combining the advantages of a static website and a CMS.


The most popular of them. There is also a huge variety of static site generators written in other programming languages. You can find out more and compare different solutions on the StaticGen website.


There are several reasons why static websites are back. They are faster, safer and cheaper. And they can satisfy the needs of different types of businesses. So, the prediction is obvious: static websites will experience a new reincarnation in 2018.


SINGLE PAGE WEBSITE

Another web development trend for simplicity is single-page websites. This solution allows putting all the content onto one long scrollable page, removing any clutter. One-page websites have a bunch of advantages.


They don't challenge the visitor with complex navigation, multi-level menu, and tons of text. The essential information is all on one page. The user only has to scroll to it.Of course, the use-cases of single-pagers are limited.


This type of website will not suit e-commerce projects and blogs. At the same time, businesses can significantly benefit, presenting their services in a simplified and more engaging manner.


When visiting your one-page website the user consumes the information consecutivelyand doesn't jump over the pages in the random order. You have certain control over the way he learns more about your company. Such websites are great for mobile use.


This type of website is definitely more user-friendly. At the same time, it allows to reduce the costs of the website: design is cheaper, development is cheaper, hosting is cheaper.


The single-pagers usually attract with extraordinary design, and powerful accents which bring an impressive increase in conversion. That's why single page apps will gain traction in 2018.


PUSH NOTIFICATION FOR WEBSITE

Mobile apps notifications turned out to be a highly efficient means of user re-engagement. And recently this idea has been implemented for websites and is becoming new web development trend.


The major benefit of such a technology is obvious - you can keep the user engaged without big efforts. In some cases, push notifications can be a cheaper alternative toa mobile app. They deliver new information instantly and redirect the user to the website to find out more.


Push notifications beat emails, SMS and social media in providing up-to-date information. They are quick, come on time, and don't require any complicated actions. They are just user-friendly.


Since push-notifications are just making the first steps in user engagement, you have a chance to become the pioneer of this technology in 2018.


Being ahead of web development trends means attractingnew customers, satisfying existing customers and encouraging older customers to return.


Are you just about to create or redesign your website? Contact us to get it done according to the last word in web development.