Social media moves fast. Just as you’ve wrapped your head around a set of features or developed a great new marketing tactic, the rules change. Looking back at the recent developments can help us work out what to expect in the future.Each year we see different types of trends in internet marketing. Especially if we talk about social media, then trends are being changed, followed and dismissed fast because of the people being more responsive. So here some essential trends which social media managers must prepare in 2018.
The practical application of these technologies is yet to be worked out beyond gaming. Brands with physical stores are likely to be interested in AR development, as it makes proximity-based offers and engagement possible.
Live video content is on the rise — in fact, 14% of marketers experimented with it in 2017. While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular — and they have the numbers to prove it.
Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products from directly within their apps, and Snapchat started testing and rolling out E commerce features in the spring of 2017.
Social media platforms provide advertising opportunities as well, you just need to explore and research the different options available to you before you invest in them. You can start paid marketing campaigns on Twitter, SnapChat, Instagram, and LinkedIn as well. LinkedIn is excellent for B2B businesses while SnapChat and Instagram are good options for companies that which to target a younger audience.
You don’t just need to keep an eye on the digital marketing industry, but also on your campaigns. Analytics will never stop trending because it helps marketers and business owners keep track of their campaigns. Without analytics tools, you can’t determine if your ad campaigns provide sufficient returns to justify the investment.